mySamm Creates Solutions
Identify and Correct MAP / UPP Violations…and Much More
mySamm is an online platform that allows brands and manufacturers to manage their MAP policies and understand their ecommerce footprints. Some of the benefits are:
Identify Top Products
mySamm tracks specific product categories online, learning which websites are responsible for the largest number of sales within a product category. Each month in a given product category, mySamm crawlers analyze and determine the 30 most popular products across top websites. With this data, you can see the products that are the best sellers online.
Manage & Track Products
Choose which products to track and delete from the crawler list as they are discontinued.
Track Top Ecommerce Sites
mySamm tracks our clients’ top ecommerce websites and product category pages. As the crawlers track, they learn:
- which products are best sellers on the websites,
- which products are trending up on the website,
- what price points and price ranges websites tend to promote,
- which brands websites prefer.
Understand How Ecommerce Accounts Favor Your Products
mySamm crawlers track your top websites and present the facts. On a daily basis, our crawlers explain:
- how your products are positioned across websites,
- which products are being favored (or not favored),
- which product categories on a website have the highest concentration of your products,
- which of your products have achieved average top position rankings.
Identify MAP Violations
Our internet crawlers scan the web looking for ecommerce sites (both authorized and unauthorized) where your products are being sold. Crawlers identify your products and your Minimum Advertised Price (MAP) policy.
Catch MAP Breaks When Accounts Think You’re Not Looking
Because you can choose when and how often to launch crawls, you can identify accounts that lower their prices on weekends when most brands or manufacturers aren’t working, and aren’t checking for MAP violations.
Capture and Send MAP Break Snapshots
When mySamm finds a web page where your products are being advertised, it takes a snapshot of the page – including description and pricing. Snapshots allow you to link or attach proof of a MAP violation when contacting a vendor.
Email Accounts to Correct MAP Breaks
When mySamm identifies an account that is breaking your MAP policy, you can email snapshots so the account can see exactly what they need to fix. You also can use prebuilt email templates so you don’t have to draft a new email from scratch every time.
One Dashboard for History & Status
You can track the history of your accounts, as well as the results of the most recent crawl, from one dashboard. Account history displays the total number of times an account has broken MAP policies and the most recent incidences. You can sort this data to learn more about how your accounts sell your products, and spot trends as they appear.
Keep Accounts Current
mySamm identifies accounts that have launched a new site selling your products and notifies you so you can update the account’s information to ensure thorough tracking.
Identify Top Prospects
mySamm identifies ecommerce sites that are good niches for your products or brand. You’ll be able to see which product niches they rank, which allows you to make a strong case for why they should carry your products.
Identify Unmatched Sellers
mySamm identifies unauthorized actors or accounts selling your products under a new name. These features identify new actors as they begin selling or advertising your products, or launch a new site. When you can stay on top of unauthorized sellers, you can better manage your brand.
Track Sales Efforts
mySamm filters your product and price data found on the internet and matches it with your current accounts’ data to find matches. You can track how many products each of your accounts are actively trying to sell in order to determine their efforts and identify your most motivated retailers. You can also download this data to find out whether an account is breaking your MAP policy.
Evaluate Account Effort & Growth
mySamm evaluates the effort each account makes to advertise your products and attract buyers who are looking for the type of products you offer. It also will identify which products each of your accounts are not advertising. You’ll be able to see the top 400-800 product niches where you compete and the account that appears on Google’s page 1.
Find Rebrands & Mistakes
mySamm crawlers find 95% to 100% of your products advertised online. If you don’t see products advertised that you expect to see, it helps you discover whether a retailer has rebranded your products, incorrectly uploaded your products, or actively chosen not to advertise your products.
